As long-time Apple users, we are SICKENED that a company long associated with innovation, creativity, and the progressive sociopolitical "aura" (of its users) is, underneath its sleek exterior, behaving like a venal corporate zombie, no less environmentally and socially destructive as Koch Industries, ExxonMobile, BP, and other well-known corporate denizens.
If, as Mitt Romney says, "Corporations are people, my friend," Then, shame on you, Apple. Shame on YOU, as people.
Apple users deserve better. Apple's strong reputation for innovation, style, quality, and execution is peerless, providing Apple with one of the most intensely loyal customer bases in the world. Indeed, Apple's customers have demonstrated for decades a deep-seated willingness to pay for a big premium for innovation, ease-of-use, and quality. Thus, with typically the most expensive offerings in each product category, Apple's profit consistently ranks among the world's highest in ANY business sector.
There is simply NO REASON that Apple cannot "Think Different" and transform itself into an exemplar of social, environmental, and geopolitical responsibility.
Without passing on additional costs to its consumers, Apple should either bring its production back to the United States, where the new jobs would only add to its corporate, government, education, and individual consumer base; or, it can begin to apply strict US environmental standards and work rules to its operations overseas—or, it can do both.
Otherwise, if Apple continues to allow its subcontractors to expose those who build iPods, iPhones, iPads, MacBooks, and iMacs to brutal, abusive, unsafe working conditions, it risks losing a hard-fought reputation as the digital platform of choice for the world's growing "creative class."
With revenue rising to a record $13.03 BILLION in net profits on $46.33 BILLION in revenue for the final quarter of 2011—and a valuation of $426 billion—Apple can certainly afford to behave responsibly.
The luster came off The Complainer’s MacBook Pro this week. And, with every keystroke, we can’t help but wonder, “Who paid for this wonderful piece of technology with blood, with environmental degradation, with their life?”As of now, we at The Complainer are boycotting ALL Apple products until they agree to substantially improve their labor, environmental, and trade practices.